Design great experiences.

Three ways to work together.

Want a career in UXD?

These are the concerns we hear from applicants every year — and the ones our programmes are specifically designed to answer.

We can help you succeed in UX.

The School of Design and Creative Arts at Loughborough University can help you develop your career in UX/Service Design. We are number 4 in the UK for Art and Design* and top 40 in the World for Art and Design**.

^* The Times and Sunday Times Good University Guide 2026, and The Complete University Guide 2026

^** QS World University Rankings by Subject 2025

Awards & Jobs.

Our students win awards and get great jobs. UX offers many different career opportunities. You can go into a role which involves 'a bit of everything' or you can choose to specialise. We offer career and portfolio support to all our students. Our graduates go into a wide range of jobs, including:

Our UX programmes.

We offer two UX programmes that share a core curriculum. Choose the one whose specialism fits your career direction — or talk to us if you're unsure.

If you're not sure which programme is right for you, please get in touch and we'll help you decide. It's also usually possible to transfer between the two programmes after you start, if you change your mind.

Modules are subject to change each year, due to demand, staff availability, and as we make updates to the programmes.

The staff who will guide you.

The staff in Design and Creative Arts are expert and friendly. We will help you succeed when you study with us.

A selection of student projects.

Take a look at some examples of student work from previous years. Links will take you to their entry in the Student Showcase which students create each year.

Still unsure?

Here are some common questions about our programmes. If you have a question that isn't answered here, please contact us and we will be happy to help.

• Why should I choose to study at Loughborough University?

  We offer high quality UX Design programmes leading to a respected Masters degree from a top UK university. Our programmes are delivered by UX experts, and are focused on giving you advanced knowledge, skills and experience that will help you get the job you want.

• What are the 2 UX programmes you offer, and how are they different from each other?

  We offer 2 UX programmes. If you do the User Experience and Service Design programme, you do a specialism in service design. If you do User Experience Design, then you don't do service design, and instead can choose an alternative specialism.

• How do I choose between these 2 programmes?

  You need to decide if you want to do a service design module or an alternative specialism. If you want to include service design, then choose 'UX and Service Design' (identified as DSPT07 on the applications portal). If you want to do an alternative specialism, then choose 'UX Design' (identified as DSPT27 on the portal).

• Can I apply to both programmes?

  No, we don't want you to apply to both programmes. We want you to choose the programme that is your preferred option. If you are not sure, then please contact me (details below) and I can help you decide before you apply.

• Can I change my mind, and switch programmes, after I arrive?

  Yes, this is usually OK, but depends on your background, and we will help you choose the one that is best for you.

• If I choose UX Design, when do I choose my specialism?

  You do this after you have started. We run an event a few weeks after you arrive to help you decide.

• Why do you offer an MA and an MSc?

  This gives you greater choice about what qualification you get. The UX programmes at Loughborough are quite unique in offering you the choice of either an MSc or an MA. There are options to do either an MA or MSc for either of the UX programmes.

• How do I choose between an MA or an MSc award?

  Shortly after you arrive, we will explain the differences between an MA award and an MSc award. The key difference is in the type of project you do at the end of your programme. The MA is more big-thinking and generative, whereas the MSc is more analytical and empirical. If you do an MSc, you do a research project, and if you do an MA, you do a design project. Don't worry about this now, as we will help you decide which is better for you when you arrive.

• Do I need a design background to do UX Design?

  No! We will consider applicants with any background. Some of our best students have not done an undergraduate degree in design. All you need is commitment, and a natural curiosity about people and the world, and a desire to design great human-focused products/services.

• What chance will I have to work with real clients?

  You will do a whole design module where you will work as a small team on a real brief set by a client. We also arrange for guest speakers to come in and talk about their work, and there are design jams and competitions that you can enter.

• Are these programmes based at Loughborough in the Midlands, or the Loughborough campus in London?

  These programmes are based at the main Loughborough campus in the Midlands.

Looking for information on doing a PhD instead?

Study for a PhD.

I am an experienced PhD supervisor, interested in UX, AI and human-centred design. Find out more below.

Work with us.

I am keen to collaborate with other academics and companies on research projects, exchanges and partnerships. I am interested in all forms of human-centred design, but particularly how you can incorporate AI into great products and services.

Get in touch.

If you have any questions about studying UX at Loughborough, working with us, or want to come and visit the Design School, get in touch. I would love to hear from you.