Andrew Image Andrew May

User Experience Design

I'm a senior lecturer in the School of Design and Creative Arts at Loughborough University in the UK, and have worked in UX for over 20 years. I run the UX & Service Design Masters programme at Loughborough.

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Call me +44 (0)1509 226906
For any questions about UX Design at Loughborough
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Study UX with us

We offer Masters level (postgraduate) UX Design courses from a respected university.

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Do a PhD with us

I have supervised around 20 PhD students, and am keen to hear from applicants interested in doing a PhD.

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Work with us

Collaborate with us to create better, human-centred products/services.

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You want to design for people, but dont know how to progress your career.

You are worried about the impact of AI on jobs, and what it means for your career.

You have done some UX, but need more advanced level skills.

OR you dont have a design background and are unsure how to get into UX.

You are lacking experience of working with clients.

There are many different UX courses, and it is difficult to choose the right one.

We offer career-focused, advanced level UX Design MA and MSc programmes to help you achieve your goals. We don't just teach you the theory, or basic skills. We teach you how to really understand people, discover insightful design opportunities, and then create impactful, human-focused products/services.
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User mindset

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Critical thinking

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UX Design

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Communication

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Advanced curriculum

We teach you the advanced Masters degree level knowledge and skills you need.

Choose your UX specialism

You can select a particular UX specialism, according to your career plans or interests.

Get an MA or an MSc qualification

Choose whether you want to graduate with an MA or an MSc, acording to your preferences.

Gain industry experience

We offer live projects that you do with companies.

Explore technologies

Learn more about technologies such as AI, VR, AR and XR and their role in UX.

Have a fantastic student experience

Join a School ranked 3rd in the UK for Art and Design.

Dedicated staff

Our staff are professional, dedicated and friendly.

Get specialist 1-1 support

We have academic and language support teams who can give you specialist help if you need it.

Build your portfolio

Develop a portfolio of work that will help you get the job you want.

Develop your contacts

Become part of a large network of UX and design professionals.

UX (2024) Design Awards, New Talent

Winner: Jaime Delclaux Rodriguez-Rey

UX (2022) Design Awards

Nominated: Tara Janes

Nominated: Lilymae Prescott

IDA (2021) Design Awards

Silver: Michelle Luo

IxDA (2021) Design Awards

Finalist: Samantha Tung

Finalist: Tara Janes

D&AD (2021) New Blood Awards, Spotify Design

Winners: Haidar Darr, Benedict Blyth, Maria Chanduvi

UX (2020) Design Awards

Winner: Tanya Beri

UXUK (2019) Best Student Project

Winner: Pinar Dumlu

Shortlisted: Helen Power

Shortlisted: Jordan Marshall

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UX Designer

UI Designer

User Researcher

Product Manager

Experience Designer

Product Designer

User Insights Specialist

Service Designer

Digital Consultant

UX
Design
UX & Service Design
  • DSP840 Understanding People, Behaviours and Context
  • DSP831 Experience Design
  • DSP841 Systems Thinking for Designers
  • DSP832 Usability, Principles and Practice
  • DSP811 Industry Project
  • DSP834 Service Design
  • Choose one only from:
    • DSP842 Critical Interaction Design
    • DSP830 Interaction and Immersive Future
    • DSP845 Design for Inclusive Experiences
  • For MA award only:
    DSP843 Generative Research and Prototyping for MA Design Major Project
  • For MA award only:
    DSP866 MA Major Project
  • For MSc award only:
    DSP844 Evaluative Research and Prototyping for MSc Design Research Project
  • For MSc award only:
    DSP867 MSc Major Project

If you are not sure which course is right for you, please contact us and we can help you decide. It is also usually possible to transfer between the two courses after you start, if you change your mind.

* Note that modules are subject to change each year, due to demand, staff availability, and as we make updates to the programmes.

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Dr Andrew May

Programme Lead | UX

Dr Chris Parker

Programme Lead | UX

Prof Gary Burnett

Digital Creativity | XR | HF

Taoran Ji

Design | Behaviour Change

Dr Tracy Ross

People-centred design

Panos Balatsoukas

Dr Panos Balatsoukas

HCI | UX | Usability

Dr Cecilia Landa-Avila

Systems Thinking | Equality

Dr Val Mitchell

User Needs | UX | Methods

Dr Stuart Cockbill

Service Design | UX

Prof Thomas Jun

Human-centre Design | Systems

Princess Woy

Design | UX | Wellbeing

Karen Holmes

Karen Holmes

Programme Support

Betul Sahin

Design | Behaviour Change | PSS

Prof Diane Guy

Design | Ergonomics | HF

Andre Brito De-Brito-Camacho-Frias-Magalha

Andre Brito

UX | Prototyping

Dr Vicky Lofthouse

Ecodesign | Sustainability

Dr Nikki Clarke

Responsible Design | Behaviour

Loughborough Design School exterior

Modern building

Loughborough Design School interior

Open plan

Loughborough Design School lecture room

Social spaces

Loughborough Design School cafe

Teaching spaces

Teaching | learning | fun :
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Project

Influence of Realistic and Idealised Avatars on Self-Esteem and Plastic Surgery Acceptance in VR

Daria Matsuk

Project

One Degree

Katherine Mckenna

Project

The Role of Olfactory Stimuli in Affecting Nature Connectedness and Pro-environmental Behaviour Intentions Through Immersive Virtual Reality

Karin Zhang Wei

Project

Abair Liomsa

(Irish for ‘Speak to Me')

Clodagh McCarthy

Project

Virtual Reality for an Effective Situated Language Learning

Miki Doi

Project

Future Roots

Amy Haynes

Project

Investigating the Impact of Sound on Tactile Perception among Users when Shopping in VR Environments

Yi-Tyng Tzeng

Project

unblock

Szymon Piskorz

Project

Enhancing Fabric Evaluation Ability in Online Shopping: Exploring Multi-Sensory Stimuli for Improved User Experience

Yixuan Ding

Project

Stardust

Smon Virabutr

Project

The effectiveness of voice-enabled predictive AI chatbots on the user experience in the context of multi-dialect mobile banking applications

Saleem M.S. Shublaq

Project

better you

Upasana Paul

Project

AR Social Chatbot Design: The Effects of Captions Positions on Users’ Emotional Engagement & Social Presence

Emily Lin

  • Why should I choose to study at Loughborough University?

    We offer high quality UX Design courses leading to a respected Masters degree from a top UK university. Our courses are delivered by UX experts, and are focused on giving you advanced knowledge, skills and experience that will help you get the job you want.

  • What are the 2 UX courses you offer, and how are they different from each other?

    We offer 2 UX courses. If you do the User Experience and Service Design programme, you do a specialism in service design. If you do User Experience Design, then you don't do service design, and instead can choose an alternative specialism.

  • How do I choose between these 2 courses?

    You need to decide if you want to do a service design module or an alternative specialism. If you want to include service design, then choose 'UX and Service Design' (identifed as DSPT07 on the applications portal). If you want to do an alternative specialism, then choose 'UX Design' (identifed as DSPT27 on the portal).

  • Can I apply to both courses?

    No, we don't want you to apply to both courses. We want you to choose the course that is your preferred option. If you are not sure, then please contact me (details below) and I can help you decide before you apply.

  • Can I change my mind, and switch courses, after I arrive?

    Yes, this is usually OK, but depends on your background, and we will help you choose the one that is best for you.

  • If I choose UX Design, when do I choose my specialism?

    You do this after you have started. We run an event a few weeks after you arrive to help you decide.

  • Why do you offer an MA and an MSc?

    This gives you greater choice about what qualification you get. The UX courses at Loughborough are quite unique in offering you the choice of either an MSc or an MA. There are options to do either an MA or MSc for either of the UX programmes.

  • How do I choose between an MA or an MSc award?

    Shortly after you arrive, we will explain the differences between an MA award and an MSc award. The key difference is in the type of project you do at the end of your course. The MA is more big-thinking and generative, whereas the MSc is more analytical and empirical. If you do an MSc, you do a research project, and if you do an MA, you do a design project. Don't worry about this now, as we will help you decide which is better for you when you arrive.

  • Do I need a design background to do UX Design?

    No! We will consider applicants with any background. Some of our best students have not done an undergraduate degree in design. All you need is commitment, and a natural curiosity about people and the world, and a desire to design great human-focused products/services.

  • What chance will I have to work with real clients?

    You will do a whole design module where you will work as a small team on a real brief set by a client. We also arrange for guest speakers to come in and talk about their work, and there are design jams and competions that you can enter.

  • Are these courses based at Loughborough in the Midlands, or the Loughborough campus in London?

    These courses are based at the main Loughborough campus in the Midlands.

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Get a world class education in UX Design

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UX | AI | user-centred design

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My Office

Dr Andrew May (SFHEA)

Design School

School of Design

& Creative Arts

Loughborough University

Loughborough LE11 3TU

United Kingdom

My Phone Number

+44 (0)1509 226906

School Phone Number

+44 (0)1509 222222